TubeMogul Buys Flash Analytics Firm Illuminex

TubeMogul, which tracks video views, bought a video analytics firm, Illuminex, to expand its offerings to include tracking viewer engagement, minutes viewed, and where the views are coming from.

TubeMogul has about 40,000 users, including CBS, and Illuminex is bringing in Revision3 and eBaum’s World, as well as others.

See Also:
Video Site Revision3 Ends Three Shows, Two Distribution Deals
Google Tries Selling YouTube Ads With Brain Scans
More Video Layoffs: Fires 11

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