US

TubeMogul Buys Flash Analytics Firm Illuminex

TubeMogul, which tracks video views, bought a video analytics firm, Illuminex, to expand its offerings to include tracking viewer engagement, minutes viewed, and where the views are coming from.

TubeMogul has about 40,000 users, including CBS, and Illuminex is bringing in Revision3 and eBaum’s World, as well as others.

See Also:
Video Site Revision3 Ends Three Shows, Two Distribution Deals
Google Tries Selling YouTube Ads With Brain Scans
More Video Layoffs: Break.com Fires 11

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.


Tagged In

deals sai-us video