TSCM: Saw Sudden Online Ad Weakness Late Q3

Another warning shot for Google (GOOG), Yahoo (YHOO), AOL (TWX), et al.  In its Q3 conference call, TheStreet.com (TSCM) reported that advertisers suddenly postponed spending toward the end of the quarter. 

Those same advertisers supposedly resumed advertising in Q4, when the market recovered–but that was before the stock market began tanking again.  The takeaway: The forces that are affecting the stock market and the economy are affecting ad spending–including online ad spending.  We continue to expect that the biggest companies will not actually be “immune.”

See Also:
LookSmart Bombs Q3: Bad News for GOOG/YHOO?
TheStreet.com: Organic Growth Decelerates
YHOO, CNET, TSCM Slammed By AOL Comments

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In