Hundreds of pages of Trump University internal documents were released on Tuesday in connection with an ongoing fraud lawsuit against the presumptive Republican presidential nominee’s now-defunct series of courses on real estate and investing.
The unsealed documents include sales and marketing “playbooks” from 2007 through 2010. Politico, however, published the 2010 playbook in March.
One of the playbooks advised members of the marketing team to be vague about pricing of Trump University courses.
“If a client is adamant about knowing the price, simply say ‘Our course range anywhere from $29 to $35,000 that’s why we have this interview/screening process to make sure you will be receive the most appropriate level of support to help you achieve your goals [sic].”
Later, the playbook acknowledged that it may be uncomfortable when a prospective client asks, “How much will this cost?”
“After you have heard this question you will start to get a little uneasy,” the playbook read. “You are nervous because you know this will cost money, and lots of it at that.”
The playbook advised marketing-team members to respond to questions about money by saying, for example, “I’m not talking about tens of thousands of dollars, but on the other hand not a couple of hundred dollars either.”
The documents were unsealed as part of a court decision by Judge Gonzalo Curiel, whom Trump has called a “hater” and suggested his Mexican heritage made him biased and unfit to oversee the case.
Before the documents were released on Tuesday, New York Attorney General Eric Schneiderman slammed Trump and his eponymous University as “phony” and “shameless.”
Trump remains enmeshed in multiple lawsuits filed by former students of Trump University and faces a third fraud suit from Schneiderman, which likely won’t go to trial until after the November election. The suits accuse Trump of defrauding students into paying thousands of dollars for worthless classes on real estate and investing.
Trump and his lawyers, however, have continually defended the for-profit university, citing stellar student reviews. Some students, however, may have been pressured into writing them, The New York Times has reported.
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