- President Donald Trump used Twitter to weigh in on Nike‘s new ad featuring Colin Kaepernick.
- “Nike is getting absolutely killed with anger and boycotts,” Trump tweeted on Wednesday morning.
- Nike has been the target of anger from some customers, with many on social media expressing support for a boycott and burning their Nike apparel in protest.
President Donald Trump used Twitter on Wednesday morning to weigh in on Nike‘s polarising new ad featuring Colin Kaepernick.
“Nike is getting absolutely killed with anger and boycotts,”Trump tweeted. “I wonder if they had any idea that it would be this way?”
Trump also referred to the NFL’s declining TV ratings and said he found games “hard to watch” and “always will” until players “stand for the FLAG!”
Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!
— Donald J. Trump (@realDonaldTrump) September 5, 2018
Kaepernick is the star of Nike’s new “Just Do It” ad, which the former NFL quarterback tweeted and Nike retweeted on Monday. The ad features a close-up photo of Kaepernick with the words “Believe in something. Even if it means sacrificing everything.”
The reference to sacrifice most likely links Kaepernick’s going unsigned in the NFL to his kneeling during the national anthem before games to protest police brutality and racial injustice. He began the protest in 2016, and other players have continued it.
Trump weighed in on Nike’s ad for the first time during an interview with the conservative news outlet The Daily Caller on Tuesday, saying it “sends a terrible message.”
It’s true that Nike has been the target of anger from some customers, with many on social media expressing support for a boycott and burning their Nike apparel in protest. Whether that anger is outweighed by the positive reaction of others remains to be seen, but most business and brand observers say that Nike most likely weighed the risks of a polarising ad like this and decided to release it anyway, which makes sense when you look at Nike’s core demographic of young, diverse urbanites. Millennials also tend to be “belief-driven buyers,” which dovetails well with Nike’s ambitious ad.
Read more about Nike’s Colin Kaepernick ad:
- People are threatening to boycott Nike and buy Adidas and New Balance in response to a new ad starring Colin Kaepernick
- Nike ignited a firestorm of fury with its new Colin Kaepernick ad, but it’s still a brilliant strategy
- People are destroying their Nike shoes and socks to protest Nike’s Colin Kaepernick ad campaign
- Trump says Nike ad featuring Colin Kaepernick sends ‘a terrible message’
- Trump says Nike pays ‘a lot of rent’ in an interview about the new Colin Kaepernick ad
- Nike’s polarising new Colin Kaepernick ad shows it can succeed where Starbucks and Target failed
- The NFL released a statement backing players protesting social issues, including Colin Kaepernick
- ‘Few companies can afford to anger that many consumers and survive’: Branding experts say Nike may have gotten exactly what it wanted with its controversial new Colin Kaepernick ad
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