Trump tweets that Nike is 'getting absolutely killed with anger and boycotts' over its Colin Kaepernick ad

Hollis Johnson/Business InsiderPresident Donald Trump tweeted on Wednesday about the boycott threats surrounding Nike.

President Donald Trump used Twitter on Wednesday morning to weigh in on Nike‘s polarising new ad featuring Colin Kaepernick.

“Nike is getting absolutely killed with anger and boycotts,”Trump tweeted. “I wonder if they had any idea that it would be this way?”

Trump also referred to the NFL’s declining TV ratings and said he found games “hard to watch” and “always will” until players “stand for the FLAG!”

Kaepernick is the star of Nike’s new “Just Do It” ad, which the former NFL quarterback tweeted and Nike retweeted on Monday. The ad features a close-up photo of Kaepernick with the words “Believe in something. Even if it means sacrificing everything.”

The reference to sacrifice most likely links Kaepernick’s going unsigned in the NFL to his kneeling during the national anthem before games to protest police brutality and racial injustice. He began the protest in 2016, and other players have continued it.

Trump weighed in on Nike’s ad for the first time during an interview with the conservative news outlet The Daily Caller on Tuesday, saying it “sends a terrible message.”

It’s true that Nike has been the target of anger from some customers, with many on social media expressing support for a boycott and burning their Nike apparel in protest. Whether that anger is outweighed by the positive reaction of others remains to be seen, but most business and brand observers say that Nike most likely weighed the risks of a polarising ad like this and decided to release it anyway, which makes sense when you look at Nike’s core demographic of young, diverse urbanites. Millennials also tend to be “belief-driven buyers,” which dovetails well with Nike’s ambitious ad.

Read more about Nike’s Colin Kaepernick ad:

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