Inside Trump Tower, the $300 million 'testament of Mr. Trump's grand vision' that is now reportedly one of New York's least-desirable luxury buildings

Spencer Platt/Getty ImagesTrump Tower stands on Fifth Avenue in Manhattan.

Trump Tower is one of President Donald Trump’s most iconic properties.

The glittering skyscraper was built in 1983 “as a world famous testament of Mr. Trump’s grand vision” and displayed his name on one of the most iconic streets in New York City.

The tower was once known as a glamorous icon of the city’s skyline that earned Trump $US300 million in condo sales and housed celebrities. But in the last few years, it has become more closely associated with federal investigations into Trump’s campaign and fiery protests.

Last week, Bloomberg reported that the tension has taken its toll on the tower, as it’s struggling to hold on to its tenants. See inside the tower’s amenities for its visitors, public and high-profile alike.


Trump Tower is a skyscraper on Fifth Avenue in Manhattan.


The tower was completed in 1984 after Trump, then a rising real estate mogul, replaced an 11-story building, vowing to build the city’s first super-luxury high-rise property with high-end retail shops, offices, and residences.

Barbara Alper/Getty ImagesThe construction of Trump Tower on the corner of Fifth Avenue and East 56th Street in Midtown Manhattan, New York City, August 1981.

Source: Trump Tower


Though the building was advertised to be 68 floors, city records show it is only 58. Trump counted the lobby and shops as 10 extra floors, starting the residential units on what he called the 30th floor.

Andrew Lichtenstein/Corbis via Getty ImagesTrump Tower is part of the midtown Manhattan skyline as it looms over the south end of Central Park on March 6, 2017 in New York City.

Source: The New York Times


Trump himself took up residence in the building, conducting business for the Trump Organisation on the 26th floor.

Source: Business Insider


He reportedly had a private elevator that could whisk him from his office to the penthouse he shared with his young family.


The building was one of the earliest monuments to Trump’s desire for a massive real estate empire, which would be followed by numerous hotels and golf courses that bore his name.

Ted Thai/The LIFE Picture Collection/Getty ImagesReal estate tycoon Donald Trump poised in Trump Tower atrium.

Since then, the tower’s shops have become active monuments to Trump’s brand, offering food and merchandise under the famous last name.

Spencer Platt/Getty ImagesPeople walk through Trump Tower on Fifth Avenue in Manhattan on August 24, 2018 in New York City.

All visitors who want to stop by and enjoy the building’s lower floors must go through security after entering from Fifth Avenue before going into the lobby.

Robert Alexander/Getty ImagesOfficers from the New York Police Department and U.S. Secret Service man a checkpoint in the lobby of Trump Tower in New York, New York.

During the presidential transition in late 2016 when Trump was still living at the tower, media crews and fans regularly staked out the marble lobby to spot potential staffers and business titans meeting with the president-elect.

Kevin Hagen / Stringer / Getty ImagesKellyanne Conway, a senior advisor to President-Elect Donald Trump, takes questions from the media at Trump Tower on November 21, 2016 in New York City.

The building’s several bottom floors house shops and office spaces.

Santi Visalli/Getty ImagesInterior view of the Trump Tower by Der Scutt on August 28, 1985 in New York, New York.

After clearing security, tourists looking for a souvenir to remember their visit can easily access a wide variety of gifts in the Trump Store.

Spencer Platt/Getty ImagesItems stand for sale in the newly opened Trump Store in Trump Tower on Fifth Avenue in Manhattan on August 24, 2018 in New York City.

An Ivanka Trump brand store had jewellery and accessories for sale in a store in the building’s lobby before closing in June 2018. The space now houses a general Trump-brand shop.

Drew Angerer/Getty ImagesA woman browses jewellery for sale at the ‘Ivanka Trump Collection’ shop.

A Starbucks on the second floor above the lobby is also open to the public.

TIMOTHY A. CLARY/AFP/Getty ImagesThe Starbucks store located in Trump Tower on 5th Avenue in New York.

Source: Business Insider


Despite controversies like Trump threatening the shop’s lease over its holiday edition cups, the location is one of the most popular in the city.

Hollis Johnson/Business Insider

Source: Business Insider


Visitors can also dine at the infamous Trump Grill that has been at the center of a few scathing reviews since Trump became president.

Hollis Johnson

Source: Business Insider


Business Insider previously reported that the harsh reviews of the grill (or grille — the naming is inconsistent on signage) were spot-on, from the nearly $US20 cocktails to Trump’s infamous taco bowl.

Hollis Johnson/Business InsiderThe Trump Grill’s taco bowl and the Fifth Avenue.

Source: Business Insider


High above the space that welcomes public visitors, condominiums fill floors 30 to 68 in the tower.

Spencer Platt/Getty Images

Source: Trump International Realty


The Trump family owns a rarely seen penthouse that takes up the top three floors. It’s one of several units the president has owned in his namesake high-rise building over the years.

Screenshot via Fox NewsMelania Trump gives the Fox News host Greta Van Susteren a tour of the Trumps’ penthouse

The first lady has hosted two Fox News interviews in the penthouse. In one, she walked with host Greta van Susteren past a massive white piano. Gold accents are prominent.

Screenshot via Fox News

Source: Fox News


As seen in an October 2016 tour, the penthouse has a clear view of Central Park and some neighbouring skyscrapers.

Source: Fox News


The first lady said living in the apartment was “amazing,” and the lavish decoration was in-line with her taste.

Source: Fox News


In addition to the home’s grand flourishes, Melania showed off a table full of photos of family and friends that add a personal touch to the penthouse.

Source: Fox News


Though the penthouse is still kept relatively private, Trump has used the residence for business, including when he hosted Japanese Prime Minister for a “wonderful” dinner to discuss the two countries’ relationship.

Official White House Photo by Shealah CraigheadPresident Donald J. Trump and Prime Minister Shinzo Abe of Japan shake hands during their bilateral dinner meeting Sunday evening, Sept. 23, 2018, in the President’s private residence at Trump Tower in New York City.

Source: White House


In January 2016, Melania Trump bought a 1,052 square-foot condominium on the 33rd floor for $US1.49 million.

Douglas Elliman/StreetEasyThe interior of apartment 32H located just below Melania Trump’s apartment in Trump Tower in New York

Sources: Douglas Elliman Real Estate, The Real Deal


The apartment seems to follow the same layout as all of the building’s H units.

StreetEasyThe floor plan of 32H in Trump Tower, which most likely matches Melania’s apartment, 33H.

Source: StreetEasy


It’s not clear why she bought the unit, which is one of the smaller spaces in the tower, and especially since she’s taken up permanent residence in Washington, DC, it remains a mystery.

StreetEasy/Douglas EllimanInterior of apartment 32H, located just below Melania Trump’s apartment in Trump Tower in New York

Source: Business Insider


But the Trumps aren’t the only big name in the building. Celebrities who have called Trump Tower home include Bruce Willis, Michael Jackson, Johnny Carson, and Paul Anka.

Source: Town & Country


For a steep price, those interested in the city’s housing market could own a slice of the iconic address. A “cavernous” duplex unit on the 64th and 65th floors is currently listed for $US24.5 million.

Source: StreetEasy


The apartment boasts stunning panoramic views of the city’s skyline, as it takes up the entire southern face of the building.

Source: StreetEasy


The five bedrooms, 5.5 bathrooms, and 11 rooms in the 6,144-square-foot apartment dwarf most New Yorkers’ spaces, which are 723 square feet on average.

StreetEasy

Sources: StreetEasy,CNBC


Since Trump’s election, the building has become a target for fiery protests and is surrounded by iron gates and armed security, which has reportedly taken a toll on the tower’s profits from tenants.

Drew Angerer/Getty ImagesProtesters rally against President Donald Trump in front of Trump Tower on the night of his State of the Union address, February 5, 2019 in New York City.

Source: Bloomberg


Despite the building’s glamorous origins, a May 2019 report said the building’s occupancy rate has plunged over the last seven years to 83% from 99%, giving it a vacancy rate that’s about twice Manhattan’s average.

Drew Angerer/Getty ImagesA view of Trump Tower ahead of President Donald Trump’s arrival, August 14, 2017 in New York City.

Source: Bloomberg


Despite its troubles, the building still stands tall with Trump’s name all over it, offering the president a deeply personal home when he’s in the city.

Drew Angerer/Getty ImagesPresident-elect Donald Trump speaks to reporters at Trump Tower December 6, 2016 in New York City.

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