- Trump exploded at his campaign manager Brad Parscale over his earnings and spending, per a new book.
- News reports and a Lincoln Project ad showed off Parscale’s $US2.4 ($AU3) million mansion and luxury cars.
- “I just hate these f—ing stories,” Trump said after others defended Parscale, the book says.
- See more stories on Insider’s business page.
Former President Donald Trump flew into a rage at his then-campaign manager Brad Parscale after news articles and a Lincoln Project ad highlighted the amount of money Parscale was earning from working on his campaign, according to the Wall Street Journal reporter Michael Bender’s latest book, “Frankly We Did Win This Election: The Inside Story of How Trump Lost.”
Two news reports from the Daily Mail and HuffPost published in 2020 detailed how Parscale had turned his financial fortunes around. He’d gone from business struggles to buying up property and expensive cars after working first as Trump’s digital guru in 2016 and then his campaign manager in 2020.
HuffPost reported that Parscale’s companies had brought in $US38.9 ($AU53) million between January 2017 and March 2020 in disbursements from Trump’s campaign and other committees associated with Trump’s reelection effort.
The Lincoln Project, a political action committee made up of former Republican consultants who opposed Trump, used the stories to produce a 45-second ad spot titled “GOP Cribs” featuring Parscale’s $US2.4 ($AU3) million Fort Lauderdale, Florida, waterfront property, photos of which were published by the Daily Mail. The clip also included footage of Parscale’s Florida condos and his and his wife’s collection of luxury cars, including a BMW X6, a Range Rover, and a Ferrari.
The ad zeroed in on the campaign manager instead of the candidate, heavily implying that Parscale was making a fool out of Trump and getting rich on his dime.
And the ad had its intended effect, the book says. Bender writes that Trump, wildly waving around a printout of one of the articles on how much money Parscale’s company had taken in, went on a war path in Trump Tower.
When he finally found his campaign manager, Trump “unleashed a stream of insults, accusations, and expletives that seemed to defy basic laws of human biology that state every man must at some point pause to take a breath,” Bender writes. “That’s my money!” he also said, according to the book: adding: “What the f—?”
The brouhaha led deputy campaign manager David Bossie to intervene and contain the outburst in a private office, the book says.
At that point, White House counselor Kellyanne Conway had also gotten involved, the book says. She and Bossie tried to diffuse the situation by explaining that Parscale wasn’t just running away with all the cash but that his company was using the bulk of it to pay for advertising and marketing services, it adds.
Trump, according to the book, then said: “I just hate these f—ing stories.”
Trump’s son-in-law and senior advisor Jared Kushner, the book says, also stepped in to defend Parscale from accusations that was he was making off with the Trump campaign’s hard-earned money.
“Brad can make a million f—ing dollars a month with his marketing skills and by the way, I’d be the first person to hire him,” Kushner told his father-in-law, according to the book. “You’re getting him for $US30,000 ($AU40,646) a month. So you need to just calm down.”