PepsiCo, maker of the Tropicana orange juice brand, is promoting its Trop50 low calorie brand extension by selling a limited edition Richard Nicoll dress in the U.K. for £555, or nearly $900.
According to the Atelier-To-Go web site, “The ‘Stella’ dress has become something of a contemporary classic, prized both for it’s simplicity and versatility. We adore this iconic piece, of which only 50 have been made, with its uplifting, citrussy print and attention to detail.”
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