Apple just launched its first iAd advertisement for the iPad: A big, ambitious ad for Disney’s new “Tron” movie, which opens this Friday.This is the only iAd for the iPad planned for this year, according to AdAge, which announced the ad yesterday.
The ad is impressive, and includes many unique features — including the ability to email a friend from within the ad — and almost 10 minutes of video.
Several times, we had to remember, this isn’t an app, this is just an ad within an app. It’s kind of amazing, because it’s better than most apps we’ve seen.
But it might be a little too ambitious: In our run-through, the ad crashed our iPad app twice, forcing us to reboot the app to continue using it. (Sounds like Apple is planning to boost the memory in the next iPad.) That is NOT the message Apple wants to be sending to publishers, who are generally intrigued by iAds, but sceptical that Apple will be able to make advertising work at scale — and definitely don’t want people to stop using their apps because of the ads within them.
We start in the TV Guide app, where Apple is launching the Tron iAd. Tap the banner ad to launch the iAd.
You can watch several different trailers. We tap the main one to start watching it. This is where our iPad crashed the first time, and we had to reboot the app and start over.
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