Creative crowdsourcing site Tongal.com had a $5,000 contest to make a commercial for Duckbrand’s Duck Tape, and what they came up with on a tiny budget turned out pretty cool (via Wired).
The winner was San Francisco-based media company Ryactive, who have actually managed to make duct tape entertaining by making a Tron lightcycle race with the product.
The media attention all the parties are getting goes to show that quality marketing can come from something small. It doesn’t take a massive investment to get your company to light up the grid.
Here’s the video:
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