London running startup Tribe is looking to raise £1 million in crowdfunding to help it expand its business.
The company, which creates 100% organic snacks for endurance runners, hopes to raise the money on Crowdcube, which has also helped companies like mobile banking app Monzo and Camden Town Brewery to raise capital.
Rob Martineau, cofounder of Tribe, told Business Insider that the campaign will go live in the second week of May. If the campaign is successful, then Tribe will have raised closed to £2 million.
“We’ve had an amazing response from the first email out to the Tribe members, and are excited to get going with it,” he said.
Tribe ships completely natural energy and recovery supplements to the homes and offices of endurance athletes of all levels. Today, the startup has over 5,000 subscribers for its boxes, which are priced at £8.65 each and typically contain six items.
Tribe’s energy bars and trail snacks include the Cacao & Orange bar, the Banana flavoured Tribe shake, and the Infinity Banoffee bar, as well as many others. They’re delivered in neat little boxes that are branded with inspirational running quotes and contain running recipes on the inside.