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Americans are choosing more often to buy prescription drugs, especially as key patents expire, according to an annual report from the IMS Institute for Healthcare Informatics.In recent years, 80% of a brand’s prescription volume was replaced by generic drugs within six months of patent loss.
Per capita drug spending increased by 0.6% in 2010, however, continuing a steady uptrend in pharmaceutical use.
Retail prescription volume increased by 1.2% in 2010 — slightly faster than the population growth rate
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