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Travis Scott fans are freaking out about the rapper’s partnership with McDonald’s.
On Thursday, Scott and McDonald’s unveiled the Travis Scott meal, which will be added to the menu at the fast-food chain on September 8. The meal includes a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite.
McDonald’s Chief Marketing Officer Morgan Flatley told Business Insider that McDonald’s wanted to team up with Scott because of his cultural relevance, especially among younger customers.
“His ability to kind of see where culture is going and have a hand in where culture is going is really unique,” Flatley said in an interview on Friday. “Then you couple that with his huge followership and his fans, social-media footprint, and … 3 billion streams. He just has an incredible audience.”
Fans are already reacting strongly to the partnership, with the news producing an explosive response on social media.
Hypebeasts when the Travis Scott x McDonald's collab drops pic.twitter.com/A8G7yjhYmg
— Rodd, 不死のゾッド (@rodney_kun) September 3, 2020
quit my job so I could camp out my local McDonald’s for the Travis scott x McDonald’s Big Mac collab
— educated shrimp (@yaperboi) September 3, 2020
Many are joking about how much Scott’s collaboration will sell for on the resale market.
When I see a mctravis going for $200 in the resell market pic.twitter.com/tSZOiaO3MU
— Gabriel (@Gr8Teco) September 3, 2020
Happy Meal Toys about to have a resale price of $599
— No DONDA news, let’s just make sure Kanye is ok (@didjesusdrop) September 3, 2020
We already know the McScott is going for $500 resale. Minimum.
— Fooji (@gofooji) September 3, 2020
The Travis Scott meal itself is made up of menu items anyone can buy at McDonald’s. However, as part of the collaboration, McDonald’s workers will also receive custom T-shirts made by Scott’s label Cactus Jack.
While Scott fans are excited about the partnership, it faced some pushback within McDonald’s, as some franchisees felt Scott’s more explicit lyrics were not the right fit for McDonald’s family-friendly image.
Yet Flatley and Vicki Chancellor, the franchisee who is the head of McDonald’s Operator’s National Advertising Fund, said that it was worth the risk for McDonald’s to stay culturally relevant. Plus, Chancellor said, the chain knew how excited restaurant employees would be about the deal.
“Our crew members have been on the front lines from day one of this pandemic,” Chancellor said. “When I have spoken to my crew members, [they] were over the moon. When I told them that there was a collaboration with Travis Scott, they looked at me in disbelief. They couldn’t believe it. They were so excited.”
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