Photo: pennuja on flickr
Toys ‘R’ Us has a big strategy for getting customers in stores this holiday. The retailer is planning on getting you in stores by offering tons of exclusive merchandise that you couldn’t get from Amazon, Walmart or Target, CEO Jerry Storch announced at an event at the Toys ‘R’ Us flagship in NYC.
“Our strategy this holiday is to provide products that people absolutely couldn’t get anywhere else,” Storch said.
Right now, exclusive merchandise makes up less than 20 per cent of Toys ‘R’ Us’ merchandise, Storch said, but the number is constantly growing.
His team is working furiously to get more exclusive merchandise and trendspot for the next big toys. If a company isn’t willing to be exclusive, Toys ‘R’ Us tries to get the product before any other retailer does.
Then the company markets the exclusive products, kids ask for the toy, and customers end up in Toys ‘R’ Us.
Here are a few examples of their biggest exclusive toys:
- The retailer’s Tabeo tablet, which goes for $150 and includes 50 kid-friendly apps.
- A baby clothing line with designer Heidi Klum.
- A 42-inch Teenage Mutant Ninja Turtles playset.
- Dolls from the popular “Monster High” line.
- A toy tools line with Home Depot.
Toys ‘R’ Us knows that in order to beat the competition, it needs to provide product that’s not available anywhere else.
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