- Toys R Us and Babies R Us stores are no longer honouring gift cards as of April 21.
- That doesn’t mean they’re useless, however.
- Stores like Michael’s and Kmart will offer discounts and credit for shoppers with Toys R Us gift cards.
That doesn’t mean the gift cards are completely useless hunks of plastic, however. Some other retailers are running promotions to holders of Toys R Us gift cards and loyalty cards to try and lure its wayward customers back to the land of retail.
Kmart announced in April a plan to accept Toys R Us and Babies R Us gift cards in exchange for its own Freecash points. It doesn’t matter if they’re expired or empty – everyone gets $US10 worth. Any customer can also get $US5 in points by texting “TOY” to 56278.
Kmart’s promotion runs until July 31.
Craft-supply store Michaels will also give discounts to holders of Toys R Us gift cards. Shoppers need only flash a Toys R Us or Babies R Us gift card or loyalty card to get $US5 off any purchase of $US20 or more from Michaels. The promotion is running until May 12.
Main Event, a nationwide entertainment and restaurant chain, will give $US20 for each unredeemed Toys R Us gift card, regardless of the amount of money still left on it. That money can be used to play games at Main Event’s locations. The promotion is limited to two cards per visit, per person, and it goes on through the end of May.
“We wanted to take a challenging situation and make it more positive for our guests,”Brendan Mauri, head of marketing at Main Event, said in a statement. “We understand that parents and kids all across the country were upset by the closing of one of their favourite retail brands, so we wanted to offer a silver lining to them.”
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