Americans love to buy toys, jewellery, and music on their smartphones

Shopping on a smartphone is no easy task: the device’s cramped screen makes it difficult to view products, while poorly designed mobile websites make completing transactions a real pain.

Even so, nearly one quarter of all e-commerce spending in the US now occurs on mobile devices, according to data from comScore. And as this chart from Statista shows, certain types of products sell especially well on mobile devices (a category that includes smartphones and tablets).

More than half of consumer online spending on video games, music, and movies happens on mobile devices. That’s not terribly surprising since those are digital goods that buyers can enjoy on their smartphones right away. Less self-evident is why toys and jewellery are frequently purchased on mobile devices.

One item buyers don’t seem very comfortable buying on their phones: gadgets. Consumer electronic products were among the least popular mobile purchases.

BI Graphics

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at