Toyota has confirmed its spot in the upcoming Super Bowl XLVIII.
The car giant will highlight the new Toyota Highlander in a 60-second spot, AdAge confirmed with Jack Hollis, vp-marketing for Toyota Motor Sales USA.
Toyota is still working on its creative strategy with the agency Saatchi & Saatchi, Los Angeles.
In last year’s Super Bowl ad, Kaley Cuoco of the hit sitcom “The Big Bang Theory” starred as the “RAV4 Genie” granting fantastical wishes to a family. Hollis said that Cuoco “could appear again” this year.
Here’s Toyota’s popular commercial from last year:
This season’s Super Bowl is the most expensive ever, with a 30-second block averaging $US4 million.