Tour One Kings Lane, The Big $440 Million Elephant In Online Flash Sales

one king's lane, one kings lane, okl, january 2012, bi, dng

Photo: Daniel Goodman / Business Insider

One Kings Lane (OKL), a fast-growing decor flash sales site that generated over $100 million in revenue in 2011, needs somewhere to get all that growth done.In its New York office, where 80 of the company’s employees work on everything from product photography to site maintenance, you can tell immediately that this is a company focused on beautiful design. With their signature elephants and lots of furniture from the site, the office is tastefully decorated and very comfortable.

One Kings Lane is on Hudson St. near Canal. They keep the entrance low-key.

Once inside though, it become apparent that this is a stylish company with some great furniture. At the desk is Keelan Happel, OKL's Office Administrator. She came to OKL 4 months ago from News Corporation and appreciates the more laid back atmosphere of a startup.

After the entrance hallway you are greeted by this scene. The wall hangings change occassionally but this space is a collection of highlights from the site. It is curated by Content Provider Megan Pflug (we will meet her later).

OKL is a home furnishing site so it has some pretty great furniture around the office.

We head all the way to the back to start our tour. This means first walking through the elaborate photography setup they have.

In the back at the deliveries entrance are the guys who handle all incoming packages. On the left is Hakim Burnette, Shipping and Receiving Manager. He says OKL's shipping can get complicated because there is a constant inflow of new products and outflow of old ones.

He has this picture of a $4 million classic Ferrari he hopes to buy some day...maybe if OKL goes public.

Once a product gets through deliveries it moves down that hallway to the studio. Here Ivy Weinglass, assistant stylist, is painting a background for an upcoming shoot. She started as a freelancer. OKL has ruined magazines for her. Now when she sees the ads or the fancy shoots she only thinks about how they set it up, not the products.

Here, Manuel Rodriguez, one of OKL's Lead Photographers, works on a shoot. The company puts an emphasis on the quality of the site's photography and their in-house teams work non-stop to keep creating stunning pictures of the products on the site.

Rodriguez keeps this photo/illustration he created by his desk. It is a shot his Art Director didn't pick for the site, but he couldn't let it go.

To be able to set up effective scenes, the crew at OKL needs a lot of props, especially different kinds of chairs.

They also have an assortment of trinkets. We love the Holga cameras.

In addition to still life scenes, every product needs to be photographed against a plain white background. Gwen Lawrence, a Product Stylist, works on prepping a product for a shoot.

Next it is out of the studio and into the office.

First we meet Alexis Ellis, a Samples Coordinator. She works with the company's shippers, designers, and buyers to make sure everything moves smoothly.

She keeps interesting things hanging near her desk. The top is a drawing her colleague, Ivy Weinglass, made for her and the bottom one is from one of the photo producers.

Parts of the office really look like they could be on the site, like the pleasantly arranged fruit plate.

Back in the main office it is light and airy. And there is OKL CEO Doug Mack in the light purple sweater working.

Megan Pflug (remember, she curates art on the front wall), is a content provider at OKL. She works with the style and editorial teams to write content and she helps develop video/multimedia concepts.

An origami elephant sits near her. The elephant is central to the OKL logo and the company is big on elephants.

Nearby sits Adam Panasowich, a graphics designer for the site. The fortune cookie container on his desk was a gift from a colleague's trip to China.

We notice an interesting office practice...the naming of printers. All of them are named after different Greek gods.

It is lunch time and the company has provided free food for the staff. They don't do this everyday but it is not an uncommon perk. And it is one everyone seems to enjoy.

We went over to the kitchen where there's a stylish bench for eating. No one is using it...the photography team has opted to eat together around a table in the studio area.

In the kitchen they have two different coffee makers, one for drip and one for espresso and cappuccino.

A fully stocked fridge.

With a friendly reminder about doing the dishes and why it creates good karma.

As we head out of the kitchen area we see Brenna Freisleben (left) and Monica Stein (right) using the comfortable furniture for a little lunch break and short chat.

Following the design theme, each meeting room is named after a famous designer. This one is named Baldwin.

Here is a meeting room in use. CEO Doug Mack and the New York leadership team are having a phone conference with some execs from other offices.

The video conference at work.

With CEO Doug Mack leading the conversation.

Back in the main office everyone is at work. In the front left, with the red hair, is Christine Cameron. She just started at OKL two weeks ago as a buyer. She used to be a buyer at a department store. On the shift to an online versus physical market she says the concepts are the same, but there is a new business model for online.

We also find the OKL library. Note the many books on design that are grouped by colour. It's not exactly the Dewey decimal system but it works in this office.

The office is big and here it extends around a corner to the end of the floor.

Jessica Kase, originally from New Jersey, is a buyer and has been with OKL for about a year and a half.

Of course, we saw a lot more elephants around the office than pigs.

CEO Doug Mack with the NY Leadership, from left to right: Ethan Trask (VP Creative); Day Kornbluth (VP Merchandising); Doug Mack (CEO); and Josh Liberson (VP Creative and Integration).

We've done enough damage for one day. Now it is time to head out.

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