Ben Ling, the recently-departed head of Facebook’s app platform, is returning to Google, which he left just a year ago. He either really wanted to get out of Facebook, or he really has a hankering for tough jobs, because his new Google gig is going to be awfully difficult: He’s supposed to help YouTube turn into a profitable business.
It’s not clear whether Ling is formally replacing Shashi Seth, YouTube’s “head of monetization”, who left YouTube for startup Cooliris at the beginning of June. What is clear: Whatever Ling’s title is, he’s going to have hard task. Google CEO Eric Schmidt needs help just to hit his $200 million revenue target for 2008.
At present, YouTube is selling ads against fewer than 3% of its videos, and that won’t change much until it can settle its lawsuit with Viacom, and/or start signing ad deals with media companies.
Google CEO Schmidt: Nope, Still Haven’t Figured Out YouTube. And We Still Won’t Sell Ads On Our Home Page
Facebook’s App Guy, Ben Ling, To Depart
Ex-YouTube Sales Boss Resurfaces At UStream Board
Google, Viacom Still Negotiating On YouTube Logs, Employee Data
YouTube Not Getting Into Live Streaming, After All
YouTube Exec: We’re Selling Ads Against ‘Less Than 3%’ Of Our Videos
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