Rosewood Hotels & Resorts has a rule in its spas: Use “our ‘spa’ voice,” says Marcie Lieberman, Rosewood’s senior director of operations. It applies to all the children who come for services including the “Lily Complexion Perfecting Facial” (For ages 9 to 13. Price tag: $60) and the mani-pedi for kids as young as five (Price: $75).
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