The best-selling items during Australia's first Amazon Prime Day

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  • The best selling Amazon product in Australian on Prime day was the Echo Dot.
  • The top selling brands in fashion included Tommy Hilfiger, Lorna Jane, and Calvin Klein.
  • Huggies nappies and Finish Dishwasher tablets were popular items.

The first Amazon Prime Day in Australia drew record numbers of shoppers seeking discounts of up to 80%.

Prime members in Australia joined members in 16 other countries for Prime Day, Amazon’s exclusive shopping event for Prime members.

Record numbers of customers visited, leading to July 16 and 17 being the biggest two days of sales for Amazon Australia since opening its Retail and Marketplace offering in December 2017.

The most popular products included a range of Amazon devices, including the Amazon Echo Dot, Amazon Echo Plus, Kindle Paperwhite, Fire TV Stick Basic Edition, plus PS4 Pro 1TB Console with Bonus Fortnite Content, FIFA 18 PS4, Philips Hue lightbulbs, Huggies nappies, and Finish Dishwasher tablets.

“Prime only recently launched in Australia yet we were thrilled to see the number of Australian members visiting to make the most of the great savings available to them on Prime Day,” says Rocco Braeuniger, Country Manager of Amazon Australia.

“This exclusive shopping event, bringing Prime members 36 hours’ worth of fantastic deals, is just one of the many benefits available. We have been humbled by the reception Prime has had here. It has exceeded our expectations and we look forward to bringing members even greater value and more exciting benefits.”

Australia Highlights:

  • The best-selling Amazon device was the Echo Dot
  • The Nintendo Switch lightning deal was so popular that Amazon ran the deal a second time
  • The top selling brands in fashion included Tommy Hilfiger, Lorna Jane, Calvin Klein and Julius Marlow
  • Huggies nappies was one of the most popular. Parents also enjoyed savings on products such as the Maxi Cosi Convertible Car Seat and a range of Tommee Tippee items.

One of the many local Australian small businesses taking part in Amazon Australia’s first Prime Day was Checkered Choice, with a number of deals across Kitchenware.

Dale Burkitt, CEO of the Melbourne-based Checkered Choice, says Prime Day resulted in a huge increase in sales.

“All of our deals performed really well – not only is this exciting for today, but also for the future of Checkered Choice on Amazon,” he says.

Amazon launched Prime in Australia last month, its next assault on Australian retailing.

A Prime subscription costs Australians $59 a year or $6.99 ($5.14) a month, with free delivery on millions of local and international items.

The online retailing giant in December launched a local website, increasing digital competition for consumer dollars among brick-and-mortar retailers.

In January, Alexa, Amazon’s digital voice assistant, arrived in Australia with a local accent. And in February, Amazon launched delivery for third-party sellers via Marketplace, Fulfilment by Amazon.

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