These Are The Three Local-Mobile Marketing Strategies That Are Really Taking Off

Location-based marketing blurs the line between the digital and physical world. To drive foot traffic and sales at bricks-and-mortar stores, marketers target shoppers on their devices.

Geoaudience profiling, geoconquesting, and hyper-local in-store campaigns are three top strategies now being used to segment audiences and target consumers based on location.

In a new report from BI Intelligence, we take an in-depth look at each of these location-based marketing strategies, and explain how they’re being used. These strategies rely on apps and location-based services, or LBS. Many LBS are motivating consumers to enrich basic location data with additional information, including store reviews, as well as location-linked purchase history and tastes and preferences.

Access The Full Report And All Our Local-Mobile Data By Signing Up For A Free Trial Today>>

Here are some of the report’s key findings:

In full, the report:

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.

Tagged In