These Are The Three Local-Mobile Marketing Strategies That Are Really Taking Off

Location-based marketing blurs the line between the digital and physical world. To drive foot traffic and sales at bricks-and-mortar stores, marketers target shoppers on their devices.

Geoaudience profiling, geoconquesting, and hyper-local in-store campaigns are three top strategies now being used to segment audiences and target consumers based on location.

In a new report from BI Intelligence, we take an in-depth look at each of these location-based marketing strategies, and explain how they’re being used. These strategies rely on apps and location-based services, or LBS. Many LBS are motivating consumers to enrich basic location data with additional information, including store reviews, as well as location-linked purchase history and tastes and preferences.

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Here are some of the report’s key findings:

In full, the report:

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