Pinterest has kept quiet about its internal data, but RJMetrics decided to examine user engagement itself. The business intelligence software company wrote a script and analysed random Pinterest user data. All in, about 1 million pins were examined.
From those 1 million pins, RJMetrics compiled a list of the top 20 websites that receive the most pins or shared content on Pinterest.
That doesn’t necessarily mean Pinterest drives these sites the most traffic — 80% of pins are repins. In other words, they don’t come directly from the sites of origin; they are shared between users on Pinterest.
Also, Pinterest content is generated from a tremendous amount of websites. The top represented site on Pinterest only makes up 3% of total pins.
Note: The following was not released by Pinterest. Pinterest’s internal data may vary, but RJMetrics believes this is an accurate sampling. For more on the RJMetrics study, click here.
2. Google was just nudged out as the top represented site on Pinterest sourcing about 3.4% of total pins.
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.