Enterprise apps aren’t nearly as popular as their consumer counterparts.This is because large companies typically have to worry about security, usability, and productivity.
Tomfoolery is a new startup that wants to solve this problem—in part by approaching it from a completely different perspective.
CEO and cofounder Kakul Srivastava most recently worked at game maker Tiny Speck, but left last year.
Business Insider reported on Tomfoolery’s existence and Srivastava’s new gig at its helm at the time of Tiny Speck’s closure. Srivastava’s old and new companies share an investor, Andreessen Horowitz.
The idea behind Tomfoolery is to spice up enterprise mobile apps, making them just as engaging and useful and their consumer counterparts with security and productivity a top priority.
Srivastava and her cofounder, Sol Lipman, think they have the solution to the boring enterprise app trend. Before Tiny Speck, Srivastava was general manager of Yahoo’s Flickr photo-sharing service, while Lipman was the VP of mobile for AOL.
Yesterday, the duo announced a $1.7 million seed round. Besides Andreessen Horowitz, the investors include Yahoo cofounder Jerry Yang and former TechStars NYC director David Tisch.
Taking on the task of making mobile-first enterprise apps inspired by the best apps in the consumer market is a daunting task. Lipman told TechCrunch that while he doesn’t have much enterprise experience, he thinks “enterprise apps have no soul” and Tomfoolery’s team has the background to address that..
The funds raised will be used to hire a team and develop apps, the first of which will be out in the second quarter.
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