To Get LeBron, ESPN Got 'Mediajacked'

lebron

NEW YORK (AdAge.com) — Did ESPN just get “mediajacked”?

Normally, an event as important and interesting as basketball wunderkind LeBron James announcing what team he has chosen to play for would be a national, even global, event — with coverage supplied by hundreds of different media outlets.

Come Thursday, in prime time no less, ESPN gets the exclusive. But to do it, the Disney sports network appears to have sacrificed revenue — and even some journalistic control by letting Mr. James choose one of his interviewers — in exchange for the ratings and buzz the event is likely to provide.

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