Market research firm Taylor Nelson Sofres (TNS) is buying Boston-based Web stats/analytics company Compete for $75 million in cash and another $75 million in an earnout that runs through 2010.
Last year, Compete lost $4.5 million on $14.9 million of revenue. But it’s growing fast: The company said 2007 sales were up 50% year-over-year. According to Compete’s own engine, Compete.com drew 727,000 U.S. visitors in January, up more than 300% y/y.
TNS expects the on-demand Web stats market to grow from $325 million last year to $500 million next year. Release.