Photo: Jason McELweenie via Flickr
Today’s tip comes from Mark Zuckerberg, CEO of Facebook:
“I think that most other companies are undervaluing how important social integration is.
Even the companies that are starting to come around are only thinking about it on a surface layer, where it’s like “OK, I have my product, maybe I’ll add two or three social features and we’ll check that box”.
That’s not what social is.
You have to design it in from the ground up…around the idea that your friends will be here with you. And those are fundamental building blocks [of social integration].
–Mark Zuckerberg, CEO, Facebook
Read more from Mark Zuckerberg’s interview with TechCrunch >
Want your business advice featured in Tip Of The Day? Submit your tips to [email protected]. Be sure to include your name, your job title, and a photo of yourself in your email.
Get Tip Of The Day Delivered To Your Inbox
It’s simple. It’s convenient. It’s free. Just complete the form below and click “Sign Up”.
Please Note: Business Insider will never share your information with any other companies. You also have the ability to unsubscribe from these newsletters at any time simply by following the unsubscribe link located at the bottom of each email
Business Insider Emails & Alerts
Site highlights each day to your inbox.