TIP OF THE DAY: HR Is More Important Than Marketing And Manufacturing

Howard Schultz

Photo: Robert Holmgren

Today’s tip comes from Howard Schultz, Chairman, President and C.E.O. of Starbucks:

“People ask me what’s the most important function when you’re starting an organisation or setting up the kind of culture and values that are going to endure.
The discipline I believe so strongly in is H.R., and it’s the last discipline that gets funded. Marketing, manufacturing — all these things are important. But more often than not, the head of H.R. does not have a seat at the table. Big mistake.
You are imprinting decisions, values and memories onto an organisation. In a sense, you’re building a house, and you can’t add stories onto a house until you have built the kind of foundation that will support them.”
Howard Schultz, Chairman, President and C.E.O. of Starbucks


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