- Tinder’s new Loops feature has been rolled out worldwide on iOS.
- Loops allows users to upload two seconds of looping video to their profiles, essentially creating a gif of themselves.
- Initial testing showed that users with Loops in their profiles had longer conversations, and in Japan they were more likely to receive a right swipe, according to TechCrunch.
Tinder announced the introduction of its Loops feature on iOS in April, and now it’s rolling out worldwide.
Loops allows Tinder users to upload two-second long looping videos to their profile, which it said gives people the chance to “show more personality.” Users upload and edit existing videos, rather than being able to shoot in-app.
In April, the company began testing the gif-like feature in Canada and Sweden, but now it’s available in these countries on iOS across the world:
Japan, United Kingdom, United States, France, Korea, Canada, Australia, Germany, Italy, Netherlands, Russia, Sweden, Belgium, Denmark, Iceland, Ireland, Kuwait, New Zealand, Norway, Qatar, Saudi Arabia, Singapore, Switzerland, Taiwan, Thailand and United Arab Emirates.
The initial testing showed that users who added Loops to their profile saw their average conversation length go up by 20%, according to TechCrunch.
TechCrunch also said that the feature seemed particularly effective in Japan, where it was rolled out in June. Users with Loops in their profile were 10% more likely to receive a right-swipe.
Business Insider contacted Tinder to ask if there are any plans to roll the feature out on Android.