For Newsweek‘s July 4 issue, editor Tina Brown imagined Princess Diana‘s life “if she were here now” with a cover story that featured a creepy simulated image of Di walking alongside Kate Middleton.
The cover set media tongues wagging, alas, turns out advertisers weren’t buying it. Literally.
The controversial double-issue had only 13.8 ad pages.
This makes it Newsweek‘s weakest advertising issue since May 16, points out FolioMag.com. For reference, Newsweek‘s last double issue (June 13) had nearly twice as many pages.
This page count comes on the heels of news that the magazine had finally put an end to their ad page decline.
Better luck next issue?
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.