Incredible Time-Lapse Video Shows Chinese Workers Knitting A Shoe Onto A Billboard

To promote Nike’s Free Flyknit running shoes, Nike China pulled of this incredible publicity stunt. Workers on harnesses (it doesn’t look very safe) knitted a shoe onto a foot in Nanjing.

Here’s a great time-lapse video of the workers knitting a shoe on a giant billboard of a foot, from The Shanghaiist.

NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.