Incredible Time-Lapse Video Shows Chinese Workers Knitting A Shoe Onto A Billboard

To promote Nike’s Free Flyknit running shoes, Nike China pulled of this incredible publicity stunt. Workers on harnesses (it doesn’t look very safe) knitted a shoe onto a foot in Nanjing.

Here’s a great time-lapse video of the workers knitting a shoe on a giant billboard of a foot, from The Shanghaiist.

NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at