Pssst…It's Time Inc., Not Bloomberg Actually Taking Over BusinessWeek

norman pearlstine

While the company signing the $5 million check for BusinessWeek is Bloomberg, there’s whispers amongst the staff that it’s actually Time Inc. that’s acquiring the business mag.

Look at the people in charge.

  • Norman Pearlstine, the new chairman of BusinessWeek is the former editor-in-chief at Time Inc.
  • Jim Kelly, who used to be managing editor at Time, has been sitting in on BusinessWeek’s editorial meetings, and is now mentioned as a possible editor-in-chief for BusinessWeek.
  • Bloomberg also has Eric Pooley, a former managing editor at Fortune, on its staff.
  • Jim Aley who used to be at Fortune is also sitting in on meetings.
  • Robert Friedman a former International editor at Fortune is now an editor at large for Bloomberg.

With the magazines top editors on their way out — Stephen Adler announced his resignation last week — BusinessWeek staffers feel a little bit jarred and disconcerted.

Time Inc. plans to lay off a lot of people this year, as its slims its magazines. If any reporters there wanted to jump, and were looking for a cushy landing, suddenly there’s plenty of familiar faces at Bloomberg-BusinessWeek.

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