Tim Cook Just Dropped His Biggest Hint Yet That Apple Is Making A TV

apple tv facetimeA mockup of what an Apple TV could look like.

Photo: Federico Ciccarese, Ciccarese Design

The biggest question surrounding Apple these days is what product category it will tackle next. Most think that’s a television set. 

Apparently, Tim Cook thinks so too.

In an interview with NBC, Brian Williams asked Cook what the next big thing from Apple would be.

Here’s Cook’s answer:

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It’s an area of intense interest. I can’t say more than that.

That’s probably the biggest on-the-record hint yet that Apple is in fact working on a television set.

Don’t Miss: Gene Munster’s presentation on the future of Apple >

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.