Tim Cook Reveals The Reason Apple Killed The IPod Classic

Tim Cook looking worried or sadReuters/Stephen LamTim Cook: ‘What can I kill today?’

Speaking at the WSJ.D Conference yesterday, Apple CEO Tim Cook finally revealed the reason why Apple chose to end production of the iPod Classic.

Apple removed the iPod Classic from sale in September as the online store went down during the iPhone 6 announcement. 

Despite being introduced in 2001, the original iPod retained a loyal customer base thanks to its large storage size. The largest size was 160GB, far higher than the 64GB that the iPod Touch could hold.

Loyal iPod fans were upset at the death of the iPod Classic:

Now, Tim Cook has explained why the iPod Classic had to go. In an on-stage interview at the Wall Street Journal’s technology conference, he said that the only problem was that the company simply couldn’t get the parts to build it. 

“We couldn’t get the parts anymore, not anywhere on Earth,” Cook said. “It wasn’t a matter of me swinging the ax, saying ‘what can I kill today?'”

Faced with the decision whether to redesign the outdated product or to end its production, Cook decided not to try and rebuild the iPod Classic.

“The engineering work was massive, and the number of people who wanted it very small. I felt there were reasonable alternatives.”

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