
As Apple shareholders waited for the annual meeting at the company’s campus to begin on Friday morning, gigantic screens showcased gorgeous photos, allegedly taken with the iPhone 6s.
“Maybe one day I can take one that good,” Apple CEO Tim Cook quipped on stage, to great laughter.
Cook was referring to the most recent Super Bowl Sunday, when the CEO infamously tweeted a super-blurry shot from the big game — resulting in a lot of laughs from the armchair comedians of the internet.
The original photo:
Tim Cook tweets hilariously shoddy Super Bowl pic, iPhone haters instantly react https://t.co/PsmbjAN07D pic.twitter.com/kaFfcfhEMr
— McMcIntosh (@McMcIntoshed) February 9, 2016
Now, it’s no secret that Apple takes the iPhone’s camera technology incredibly seriously, so people were quick to give Cook heat about the out-of-focus photo, with plenty of joking references to Apple’s famous “Shot on iPhone” marketing campaign.
The most relevant joke:
New iPhone campaign starring @tim_cook pic.twitter.com/BXXxGsOV5h
— STANly KOHbrick (@andykoh_) February 8, 2016
Cook silently took down the terrible picture, and put up this much better one, which remains on Twitter:
Congrats @Millerlite40 Peyton Manning @Broncos Amazing season. pic.twitter.com/3RfQml832C
— Tim Cook (@tim_cook) February 8, 2016
Still, it’s good to know that he has a sense of humour about the episode.
“We can laugh at ourselves,” Cook told the assembled Apple shareholders.
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