As Apple shareholders waited for the annual meeting at the company’s campus to begin on Friday morning, gigantic screens showcased gorgeous photos, allegedly taken with the iPhone 6s.
“Maybe one day I can take one that good,” Apple CEO Tim Cook quipped on stage, to great laughter.
Cook was referring to the most recent Super Bowl Sunday, when the CEO infamously tweeted a super-blurry shot from the big game — resulting in a lot of laughs from the armchair comedians of the internet.
The original photo:
Now, it’s no secret that Apple takes the iPhone’s camera technology incredibly seriously, so people were quick to give Cook heat about the out-of-focus photo, with plenty of joking references to Apple’s famous “Shot on iPhone” marketing campaign.
The most relevant joke:
Cook silently took down the terrible picture, and put up this much better one, which remains on Twitter:
Still, it’s good to know that he has a sense of humour about the episode.
“We can laugh at ourselves,” Cook told the assembled Apple shareholders.
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