Enter Details

Comment on stories, receive email newsletters & alerts.

This is your permanent identity for Business Insider Australia
Your email must be valid for account activation
Minimum of 8 standard keyboard characters


Email newsletters but will contain a brief summary of our top stories and news alerts.

Forgotten Password

Enter Details

Back to log in

Tim Cook deleted the blurry Super Bowl photo the internet thought was hilarious

Apple CEO Tim Cook attended the Super Bowl in Santa Clara, California over the weekend, and shortly after the Denver Broncos won and stormed the field, he tweeted out a photo of the scene.

That tweet and its photo has now been deleted.

One reason why Cook might have been sheepish about his post is that the internet turned his photo into a snarky meme. The original image was taken in low-light and was blurry, which gave other wisecracking Twitter users the opportunity to make jokes at Cook and Apple’s expense.

The out-of-focus photo prompted jokes playing off of Apple’s famous “Shot on iPhone” marketing campaign and questions whether Cook was using a years-old iPhone. 

About an hour later, Cook tweeted a much clearer photo from an iPad. That tweet is still available.


We’ve reached out to Apple as to why Cook deleted the tweet and will update if we hear back. 

NOW WATCH: Why your iPhone 6s battery might die before it reaches 0%

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at