AOL's Secret New Strategy Revealed!

Become Associated Content…

Erick Schonfeld, TechCrunch: The secret project is a new content-management system (CMS) which will make it easier to produce and publish Web content across AOL’s sites and perhaps beyond. It will also help AOL scale up the number of contributors who write articles and produce videos for its numerous media sites well beyond the thousands who are working for it today…

The new CMS system will allow AOL to accelerate along that path, and bring in even more writers from the outside. Built into the system is a way to include content from freelance writers and pay them based on the views and ads shown on the pages they write. It’s like a fancy blogging platform with all sorts of tracking and ad-monetization built in.

Read the whole thing on TechCrunch ยป

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