Tiger Woods’ golf game — not his sex scandal — is returning as “the most relevant topic surrounding Woods in online conversations,” Nielsen reports:
Since Tiger’s troubles began last Thanksgiving, online conversation surrounding Woods shifted quickly to scandal coverage laced with strong negative sentiment. Data visualized through the Nielsen Brand Association Map, which tracks phrases and topics closely associated with brand mentions, illustrates how Tiger Woods discussion has now split into three stories: Woods’ return to golf at the Masters Tournament, continued coverage of the scandal, and Woods’ line of golf video games.
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