From The Hollywood Reporter:
See, the Masters-controlling organisation, the Augusta National Golf Club, places very strict rules on the telecast. There are only three advertisers (IBM, Coke, Mercedes), all selected by the Club. There are limited commercial interruptions — four minutes per hour (in fact, during a couple recent years, no advertisements ran at all). Networks are allowed very little, if any, promotional time during the telecast to run ads for its own content. Even the fans at the Masters aren’t supposed to be called fans, they’re “patrons.”
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