The injuries to Tiger Woods now seem to not be as bad as first reported.
We’re all relieved he is OK. But his sponsors, the networks with golf tournament contracts and the PGA are probably breathing heavier sighs of relief than most of us.
Woods was injured in a car wreck early Friday near his Florida home at 2:25 a.m. last night. Initial reports, which began to circulate around 12 hours later, said his injuries were “serious.” His spokesman, Glenn Greenspan, said this after noon that Woods had been treated and released in good condition.
Golf World magazine executive editor Ron Sirak said on ESPNEWS that Woods has “facial lacerations.”
The local police report said the “driver had just pulled out of the driveway at his residence … as [vehicle] began to drive on Deacon Circle, [vehicle] struck a fire hydrant. The front of [vehicle] then struck a tree…” (via ESPN.)
Alcohol was reportedly not involved with the accident. Strangely, however, the police initially said they were investigating the accident and charges might be pending. It wasn’t clear whom might be charged for what crime. Woods was reportably the only one in the car.
Tiger’s last absence from professional golf had some serious consequences. Here is how BusinessWeek ran through the numbers:
• CBS reported a 48% drop in ratings for its coverage of last summer’s AT&T National, an event that Woods normally hosts and plays in.
• ABC reported a 14.6% drop in its ratings for the 2008 British Open despite Greg Norman’s unexpected lead going into the final day of the tournament.
• Woods has been credited for helping to make Nike Golf one of the leading golf apparel and equipment companies in the world, with an estimated $600 million in sales.
• Ticket sales for this week’s WGC-Accenture Match Play were down $400,000 from last year before Woods made his comeback announcement.
So who are Woods’s sponsors? Here’s the full list:
- EA Sports
- Golf Digest
- Net Jets
- Tag Hauer
- Tatwee: The Tiger Woods Dubai
- TLC Laser Eye centre
- Upper Deck
- PGA Tour
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