The first round brought in a 3.6 metered market average, a 50% increase from last year (2.4) and up 80% from 2008 (2.0) on ESPN (DIS).
3.4 million people tuned in to the 2009 game, which was the biggest audience Augusta ever got. Nielsen’s ratings are on the way, so we should see another record-breaking number.
Both CBS and ESPN were expecting Tiger to continue to bring in blockbuster ratings for The Masters. But as the New York Daily News reminds us, Tiger needs to make it through the rest of the rounds to stay on screen.
From the Daily News: Although his 68 Thursday, leaving him two shots back of the leader, put him well on the way toward the weekend. If Woods were not to make the cut, millions and millions of casual eyeballs – record numbers – would follow Woods into the land of finding something else to do.
…like looking online for more scandalous tidbits, perhaps?
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