Tiffany & Co. takes direct aim at Trump in new ad calling for action on climate change

One of President Trump’s favourite jewellery companies is calling him out on social media. 

On Tuesday, Tiffany & Co. posted an Instagram encouraging the president to support the 2015 Paris climate agreement, an international pact to combat global warming.

“Dear President Trump,” the Instagram post reads. “We’re still in for bold climate action. Please keep the U.S. in the Paris Climate Agreement. The disaster of climate change is too real, and the threat to our planet and to our children is too great.” 

The company also used its regular ad spot on page A3 of The New York Times, which normally is used to display pricey jewels, send the same message. 

While many commented on the post to applaud Tiffany for speaking out on the issue, others were unhappy that the company was taking what they saw as an anti-Trump stance. 

“Here’s a fun fact,” reads one such comment. “No one cares or wants to know your political opinions!”

Tiffany is one of a number of companies, including Apple, Gap, and Facebook, that signed a letter in support of the Paris agreement than ran as a full-page ad in The New York Times on Monday.

Trump reportedly named his second daughter, Tiffany, after one of his favourite deals in which he bought the air rights above the company’s flagship New York City location to build Trump Tower.

Sales at the retailer’s flagship store, which is next door to Trump Tower, have fallen since Trump’s election due to traffic disruptions caused by the heavy security surrounding the building. 

Trump’s advisers are due to meet on Tuesday to discuss if the US will remain committed the Paris climate agreement. Trump said while campaigning that he opposes the agreement and, in April, Scott Pruitt, the head of the Environmental Protection Agency, called the pact a “bad deal” for the US.

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