People Are Spending A Whopping 4 Hours Per Month On This App You've Never Heard Of

thumb Dan Kurani Hadley Harris

Yesterday we went to visit Thumb, an iPhone app that’s a lot like Hot or Not.  

You can either request an opinion or give an opinion on the app.

Users ask all sorts of things from, “I got pregnant, should I have the baby?” to “Do you like these shoes?”

They can submit a picture along with their question.  Users give opinions by simply clicking a thumbs up or a thumbs down icon on the question. They can also submit comments. As soon as the user answers one question, a new one pops up.

Thumb was founded by Dan Kurani and it launched in July 2010. Kurani says its first year was slow, but recently Thumb has been growing quickly.

Kurani says, since Thumb was founded, the average user has given 800 opinions.  The average user also spends a whopping 3 hours and 50 minutes on the app every month. Kurani says it’s not because they forget to close the app either. The number of sessions per users is very high too.

By comparison, the average Pinterest user spends 89 minutes per month on the site.  Facebook still has the most engaged users; they spend nearly 7 hours per month on the social network.

For for an app no one has really heard of, 3 hours and 50 minutes is A LOT. We checked out the app to see what people could possibly be spending that much time doing. We were impressed — responding to a question takes one second, asking a question takes about 30 seconds, and getting feedback from the community is instantaneous. We had 12 responses to our question in one minute.

There's the Thumb app on our iPhone. It's in good company next to ZocDoc and Hotel Tonight.

Let's try it out.

We choose to log in with Facebook, but you don't have to.

We can either ask for opinions or give opinions.

But we opt to take a walk-through of the app first.

To give an opinion, you can vote either up or down. It's a lot like Hot or Not.

If you don't want to vote up or down, you can give a neutral response too.

If you only want to see certain questions, like ones pertaining to fashion, you can customise your stream.

If you need more information about the question, you can click this icon.

You can share your opinion on social media sites like Twitter too.

Here's what's being asked on Thumb. Condoms, or no condoms?

We voted on this horseback rider, who asked if he was good. We said yes, but most Thumb users don't think so.

Now let's ask a question. What do you think of Nich's new haircut?

Since it's a hair question, we select the style and fashion category (although we were tempted to file him under pets).

We can send the question to the public, and choose specific demographic (males only, females only, or both). Thumb says more options like geotargeting will be available soon.

We can also send it to friends on Facebook, Twitter, or in our contact book.

We can also tweet or post our question on Facebook.

We get our first response instantly.

Within one minute, our question has 14 responses. It's not looking good for Nich.

Last, we check out our profile. In the 6 minute we've spent on Thumb, we've given 4 opinions, asked 1 question, and received 14 responses.

For more cool apps and companies, check out:

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