Check Out Thrillist HQ, Where A Bunch Of Dudes Are Telling Other Dudes What’s Cool (PHOTO TOUR)

Ben Lerer Thrillist office tour slide

New York-based Thrillist is the rare startup where employees can work on the cutting edge of their industry — in this case, digital media and e-commerce — and enjoy free Jagermeister on tap.

Ben Lerer and Adam Rich founded Thrillist in 2005 and now the email-newsletter-for-dudes is up to almost 100 employees.

It has invested in two new growth areas, acquiring “Gilt Groupe for dudes” site JackThreads last year, and recently launching Thrillist Rewards, a sort-of-Groupon-type service, also for dudes.

And it now serves almost 3 million subscribers in 20 year-round editions — including Minneapolis, launching in May. Combining content and commerce, the company could generate more than $40 million in revenue this year.

But what stands out about Thrillist’s office is the vibe that people might actually be having fun while they’re at work. Even early (~10 a.m.) on a Thursday morning, when we visited.

[slideshow]
[slide
permalink=”the-magic-happens-behind-this-red-door-1″
title=”The magic happens behind this red door”
content=””
image=”http://static.businessinsider.com/image/4db56c65cadcbbbf700c0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”the-thrillist-vibe-starts-at-the-door-a-blackjack-table-and-a-female-pillow-2″
title=”The Thrillist vibe starts at the door: A blackjack table and a… female pillow”
content=””
image=”http://static.businessinsider.com/image/4db56c67cadcbb086b2e0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-executive-editor-david-blend-standing-on-the-rug-he-was-presented-with-for-being-employee-of-the-decade-david-was-thrillists-first-employee-3″
title=”Here’s Executive Editor David Blend standing on the rug he was presented with for being “Employee of the Decade.” David was Thrillist’s first employee.”
content=””
image=”http://static.businessinsider.com/image/4db56c694bd7c8827a000000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”senior-editor-ben-robinson-wonders-why-were-taking-his-picture-so-early-in-the-morning-4″
title=”Senior Editor Ben Robinson wonders why we’re taking his picture so early in the morning”
content=””
image=”http://static.businessinsider.com/image/4db56c6b49e2aef743080000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”thrillists-new-york-editor-andrew-zimmer-you-cant-tell-because-hes-sitting-down-but-he-is-a-giant-our-tour-guide-tells-us-5″
title=”Thrillist’s New York Editor Andrew Zimmer. “You can’t tell because he’s sitting down, but he is a giant,” our tour guide tells us.”
content=””
image=”http://static.businessinsider.com/image/4db56c6eccd1d52164350000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-the-sort-of-wall-artwork-you-can-expect-6″
title=”Here’s the sort of wall artwork you can expect”
content=””
image=”http://static.businessinsider.com/image/4db56c70ccd1d51966140000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”saved-by-the-bell-bombshell-kelly-kapowski-on-the-left-and-former-yankees-player-dave-winfield-on-the-right-7″
title=””Saved by the Bell” bombshell Kelly Kapowski on the left and former Yankees player Dave Winfield on the right”
content=””
image=”http://static.businessinsider.com/image/4db56c714bd7c8827a040000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”cool-keyboard-8″
title=”Cool keyboard!”
content=””
image=”http://static.businessinsider.com/image/4db56c734bd7c8837a000000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”johnnie-blue-label-bk-bling-and-a-pigeon-sounds-about-right-9″
title=”Johnnie Blue label, BK bling, and a pigeon. Sounds about right.”
content=””
image=”http://static.businessinsider.com/image/4db56c7549e2ae6f47010000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”this-is-dave-presley-thrillists-video-producer-dont-talk-to-him-before-hes-had-his-bacon-egg-and-cheese-10″
title=”This is Dave Presley, Thrillist’s Video Producer. “Don’t talk to him before he’s had his bacon, egg and cheese.””
content=””
image=”http://static.businessinsider.com/image/4db56c77cadcbb096b330000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”eric-kramer-thrillists-office-manager-and-consigliere-11″
title=”Eric Kramer, Thrillist’s Office Manager and consigliere”
content=””
image=”http://static.businessinsider.com/image/4db56c7949e2ae8e3d2b0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”director-of-advertising-jody-rones-poses-with-the-thrillist-toilet-from-a-company-called-wow-toilets-12″
title=”Director of Advertising Jody Rones poses with the Thrillist toilet. (From a company called Wow Toilets.)”
content=””
image=”http://static.businessinsider.com/image/4db56c7bccd1d5ec67100000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”right-in-the-middle-of-everything-13″
title=”Right in the middle of everything…”
content=””
image=”http://static.businessinsider.com/image/4db56c7d4bd7c8cf72360000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-the-thrillist-kitchen-where-theres-coffee-water-and-14″
title=”Here’s the Thrillist kitchen, where there’s coffee, water, and…”
content=””
image=”http://static.businessinsider.com/image/4db56c7f4bd7c8d9724a0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”free-booze-lots-of-it-15″
title=”Free booze! Lots of it.”
content=””
image=”http://static.businessinsider.com/image/4db56c81cadcbb076b380000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”including-a-jagermeister-tap-and-cool-guitar-cutting-board-16″
title=”Including a Jagermeister tap and cool guitar cutting board.”
content=””
image=”http://static.businessinsider.com/image/4db56c834bd7c8b574330000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”office-manager-eric-with-thrillists-new-minneapolis-editor-drew-wood-minneapolis-will-be-thrillists-20th-edition-and-will-launch-on-may-12-17″
title=”Office Manager Eric, with Thrillist’s new Minneapolis Editor Drew Wood. Minneapolis will be Thrillist’s 20th edition and will launch on May 12.”
content=””
image=”http://static.businessinsider.com/image/4db56c8549e2ae7047000000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”moose-alert-18″
title=”Moose alert.”
content=””
image=”http://static.businessinsider.com/image/4db56c86ccd1d52164380000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”the-wheel-of-lunch-if-youre-indecisive-lets-hope-it-lands-on-wendys-today-19″
title=”The “Wheel of Lunch” if you’re indecisive. Let’s hope it lands on Wendy’s today.”
content=””
image=”http://static.businessinsider.com/image/4db56c88ccd1d51c641f0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”what-are-you-looking-at-20″
title=”What are YOU looking at?”
content=””
image=”http://static.businessinsider.com/image/4db56c8accd1d51c64220000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”now-lets-hop-across-the-hall-and-see-the-other-office-where-thrillist-jackthreads-and-thrillist-rewards-employees-work-21″
title=”Now let’s hop across the hall and see the other office, where Thrillist, JackThreads, and Thrillist Rewards employees work.”
content=””
image=”http://static.businessinsider.com/image/4db56c8cccd1d5e867740000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”cool-pillows-22″
title=”Cool pillows”
content=””
image=”http://static.businessinsider.com/image/4db56c8dccd1d51866180000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”mike-rothman-is-the-gm-of-thrillist-rewards-and-that-is-his-mike-doll-23″
title=”Mike Rothman is the GM of Thrillist Rewards. And that is his “Mike” doll.”
content=””
image=”http://static.businessinsider.com/image/4db56c8f49e2ae6f47040000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”lionel-richie-sends-his-love-24″
title=”Lionel Richie sends his love”
content=””
image=”http://static.businessinsider.com/image/4db56c9049e2ae71470a0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”mike-novotny-gm-of-jackthreads-thrillists-gilt-for-dudes-site-that-it-acquired-last-year-25″
title=”Mike Novotny, GM of JackThreads, Thrillist’s “Gilt for Dudes” site that it acquired last year”
content=””
image=”http://static.businessinsider.com/image/4db56c92ccd1d5ec67130000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”senior-buyers-for-jackthreads-jeremiah-myers-and-alison-mangaroo-with-ivete-tecedor-test-coordinator-for-the-tech-team-26″
title=”Senior Buyers for JackThreads Jeremiah Myers and Alison Mangaroo, with Ivete Tecedor, Test Coordinator for the Tech team”
content=””
image=”http://static.businessinsider.com/image/4db56c94ccd1d51a641d0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”russian-dolls-the-senior-editorial-staff-from-left-to-right-adam-rich-editor-in-chief-and-co-founder-david-blend-executive-editor-ben-robinson-senior-editor-hayden-lynch-senior-editor-and-joe-epstein-senior-editor-27″
title=”Russian dolls! The senior editorial staff, from left to right: Adam Rich, Editor-in-Chief and Co-Founder, David Blend, Executive Editor, Ben Robinson, Senior Editor, Hayden Lynch, Senior Editor and Joe Epstein, Senior Editor”
content=””
image=”http://static.businessinsider.com/image/4db56c964bd7c8d9724d0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”an-etch-a-sketch-of-adam-rich-and-hayden-lynch-holding-an-etch-a-sketch-of-themselves-holding-an-etch-a-sketch-28″
title=”An Etch-A-Sketch of Adam Rich and Hayden Lynch holding an Etch-A-Sketch of themselves, holding an Etch-A-Sketch.”
content=””
image=”http://static.businessinsider.com/image/4db56c98ccd1d51c64260000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”secret-flask-29″
title=”Secret flask!”
content=””
image=”http://static.businessinsider.com/image/4db56c9accd1d5ec67160000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”chris-steib-director-of-product-development-and-gadget-guru-for-thrillist-and-winner-of-todays-best-checked-shirt-award-30″
title=”Chris Steib, Director of Product Development and gadget guru for Thrillist, and winner of today’s “best checked shirt” award.”
content=””
image=”http://static.businessinsider.com/image/4db56c9cccd1d52664230000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”spy-shot-that-is-thrillist-co-founder-and-ceo-ben-lerer-on-a-top-secret-phone-call-across-the-room-31″
title=”Spy shot! That is Thrillist co-founder and CEO Ben Lerer, on a top-secret phone call across the room.”
content=””
image=”http://static.businessinsider.com/image/4db56c9e49e2ae0644140000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”phil-han-a-member-of-the-partnership-development-team-for-thrillist-rewards-next-to-john-wiseman-vp-of-marketing-and-partnerships-and-danielle-bergmann-rewards-merchandise-operations-manager-32″
title=”Phil Han, “a member of the Partnership Development team for Thrillist Rewards next to John Wiseman, VP of Marketing & Partnerships and Danielle Bergmann, Rewards Merchandise Operations Manager.””
content=””
image=”http://static.businessinsider.com/image/4db56ca049e2ae7047030000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”thrillist-rewards-intern-arshan-sadri-33″
title=”Thrillist Rewards intern Arshan Sadri”
content=””
image=”http://static.businessinsider.com/image/4db56ca24bd7c8d972520000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”the-secret-stash-in-the-thrillist-closet-shot-glasses-bachelor-party-props-anything-you-need-34″
title=”The secret stash in the Thrillist closet… shot glasses, bachelor party props, anything you need”
content=””
image=”http://static.businessinsider.com/image/4db56ca44bd7c8e6722f0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”even-some-fancy-clothes-from-jackthreads-or-is-this-where-ben-lerer-keeps-his-outfits-35″
title=”Even some fancy clothes from JackThreads. Or is this where Ben Lerer keeps his outfits?”
content=””
image=”http://static.businessinsider.com/image/4db56ca5ccd1d51c642d0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”cool-hat-36″
title=”Cool hat!”
content=””
image=”http://static.businessinsider.com/image/4db56ca7cadcbb096b370000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”bike-friendly-37″
title=”Bike-friendly!”
content=””
image=”http://static.businessinsider.com/image/4db56ca9cadcbbf26c1e0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”senior-web-application-developer-michael-smith-who-is-thrillists-most-recent-employee-of-the-month-congratulations-michael-38″
title=”Senior Web Application Developer Michael Smith, who is Thrillist’s most recent Employee of the Month. Congratulations Michael!”
content=””
image=”http://static.businessinsider.com/image/4db56caacadcbb076b3c0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”jenna-craig-east-coast-sales-executive-previously-with-cond-nast-39″
title=”Jenna Craig, East Coast sales executive, previously with Condé Nast”
content=””
image=”http://static.businessinsider.com/image/4db56caccadcbbc170130000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”justin-adler-merchandising-copywriter-40″
title=”Justin Adler, merchandising copywriter”
content=””
image=”http://static.businessinsider.com/image/4db56cad4bd7c8cf723a0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”alexis-berger-is-promotions-manager-for-the-thrillist-events-team-thats-a-fancy-way-of-saying-that-she-throws-cool-parties-galas-ftes-and-expeditions-41″
title=”Alexis Berger is promotions manager for the Thrillist Events Team. That’s a fancy way of saying that she throws cool parties, galas, fêtes, and expeditions.”
content=””
image=”http://static.businessinsider.com/image/4db56cafccd1d5ed670e0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”thrillist-ornaments-42″
title=”Thrillist ornaments”
content=””
image=”http://static.businessinsider.com/image/4db56cb04bd7c8e672340000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”please-disturb-im-lonely-door-hanger-from-the-thrillist-miami-party-43″
title=””Please disturb, I’m lonely” door hanger from the Thrillist Miami party”
content=””
image=”http://static.businessinsider.com/image/4db56cb249e2ae8e3d320000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”andrew-cohen-ad-ops-coordinator-for-thrillist-wondering-why-the-sales-team-boozing-fund-jar-is-so-empty-44″
title=”Andrew Cohen, Ad Ops Coordinator for Thrillist, wondering why the “Sales Team Boozing Fund” jar is so empty”
content=””
image=”http://static.businessinsider.com/image/4db56cb449e2ae7047070000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”nice-view-of-soho-45″
title=”Nice view of SoHo”
content=””
image=”http://static.businessinsider.com/image/4db56cb6ccd1d51966230000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”john-wiseman-vp-of-marketing-and-partnerships-in-the-kitchen-john-has-been-with-thrillist-for-almost-5-years-46″
title=”John Wiseman, VP of Marketing & Partnerships, in the kitchen. “John has been with Thrillist for almost 5 years.””
content=””
image=”http://static.businessinsider.com/image/4db56cb84bd7c8d972550000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”hey-its-ben-lerer-thrillists-co-founder-and-ceo-startup-investor-and-overall-nice-guy-47″
title=”Hey, it’s Ben Lerer: Thrillist’s co-founder and CEO, startup investor, and overall nice guy”
content=””
image=”http://static.businessinsider.com/image/4db56cb9cadcbbc170160000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”lerer-checks-out-a-box-of-wine-samples-at-his-desk-pointing-out-that-theyre-actually-really-good-wines-48″
title=”Lerer checks out a box of wine samples at his desk, pointing out that they’re actually really good wines”
content=””
image=”http://static.businessinsider.com/image/4db56cbb49e2ae0644180000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”thrillist-wall-of-fame-49″
title=”Thrillist wall of fame”
content=””
image=”http://static.businessinsider.com/image/4db56cbd49e2ae02440b0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”interesting-collection-of-desk-stuff-ben-50″
title=”Interesting collection of desk stuff, Ben…”
content=””
image=”http://static.businessinsider.com/image/4db56cbfccd1d5ed67110000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”lerer-with-office-manager-eric-kramer-and-something-involving-an-ipad-51″
title=”Lerer with office manager Eric Kramer, and something involving an iPad”
content=””
image=”http://static.businessinsider.com/image/4db56cc04bd7c8847a0a0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”adam-rich-thrillist-co-founder-and-editor-in-chief-sporting-a-spring-beard-52″
title=”Adam Rich, Thrillist co-founder and editor in chief, sporting a spring beard”
content=””
image=”http://static.businessinsider.com/image/4db56cc249e2ae02440e0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”mark-oneill-cto-of-thrillist-53″
title=”Mark O’Neill, CTO of Thrillist”
content=””
image=”http://static.businessinsider.com/image/4db56cc4cadcbbc170190000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”the-safe-room-or-something-54″
title=”The safe room… or something”
content=””
image=”http://static.businessinsider.com/image/4db56cc549e2ae7147110000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”say-cheese-okay-now-were-outta-here-55″
title=”Say cheese! OK, now we’re outta here…”
content=””
image=”http://static.businessinsider.com/image/4db56cc7cadcbbf26c210000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”another-cool-office-56″
title=”Another cool office:”
content=”Check out Moo.com’s London HQ, where they make those neat little business cards →
image=”http://static.businessinsider.com/image/4da7d2f74bd7c85c4e200000″
caption=””
credit=””
credit_href=””
]
[/slideshow]