Thrillist has hired Gene Newman, former Digital Editorial Director of guy magazine Maxim, to oversee all of its mobile and web editorial content.Newman will be Thrillist’s first general manager. He’ll work with Thrillist’s president, Philippe Guelton, and its cofounder, Adam Rich, who has been the site’s editor-in-chief since it was founded in 2004. Rich will remain editor-in-chief of the email product; Newman will take over all Web content.
Newman will be based in the New York headquarters. His mission: turn Thrillist into the ultimate digital publication for men.
“Gene knows how guys think,” Thrillist president Phillipe Guelton tells us. “We see an amazing opportunity to leverage the brand DNA and authority on other digital platforms.” Newman has been in the digital space for 15 years. He helped launch Maxim’s website, then became editorial director of Hachette Filipacchi before re-joining Maxim last year.
“[Thrillist’s] commitment to the digital space is like none I’ve ever seen and I can’t wait for us to conquer the web as the already have in the email space,” says Newman.
Thrillist recently raised $13 million at a valuation north of $150 million. The cool guy site, which started as an email company, is expected to generate $60 million from advertising revenue, subscription revenue, and its JackThreads e-commerce business this year.
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