Pinterest is so hot that even New York Times gadget god David Pogue is talking about it.
He likes it, and has three reasons for why it’s been so successful:
1. “It’s pure, uncluttered and non-blinky. There are no ads, scrolling columns or pop-up anything.”
2. Unlike Twitter or Facebook, it’s not about “broadcasting.” It’s all about creating a scrapbook for yourself. Says Pogue, “You create Pinterest boards for your own use, your own memory-jogging, your own inspiration. If other people find joy or use from what you’ve put together, great — but you can get tremendous mileage from Pinterest even without a following, which you can’t say about other social sites.”
3. “Pinterest gives you a break from the usual goal of social sites: self-absorption, self-documenting and self-promotion. As a Huffington Post post put it recently, Facebook and Twitter posts tend to “come with the silent subtext, ‘Here’s how great I am.’ On Pinterest, the tone seems to be ‘Wouldn’t this be great?'”