Microsoft’s stunning $8.5 billion offer for Skype has the industry talking. Just as they got out from under the consent decree imposed by the U.S. Department of Justice as a settlement for antitrust practices, Microsoft made its biggest acquisition play ever.
Microsoft has no shortage of cash at the moment, so perhaps this will be the beginning of a huge buying spree in Redmond. The Microsoft of a decade ago dominated the industry, but today’s Microsoft has been playing catch-up to companies like Apple and Google that are flying high, particularly in the mobile market. Developing new products from scratch takes time, and time isn’t on Microsoft’s side. Yet buying your way into a market isn’t a sure path to success either, and it can be expensive.