INFOGRAPHIC: The Threats That Literally Surround Facebook

The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry’s future. 

In a recent report from BI Intelligence, we analyse how teens and their mobile-first habits threaten to upend the tech industry.

We specifically dig into how established Internet companies like Facebook are threatened by teen audiences and their tendency to fragment across platforms

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Take a look at this infographic: 

facebook graphic

Teenagers are flocking to mobile services that peel away many of the features at the heart of Facebook. Like most trends in the tech industry, the fragmentation of social media has started with the youngest users and is working its way up the age chain.

Right now, cross-posting softens some of the edges of competition. For example, your Tumblr and Pinterest updates can automatically be cross-posted to Facebook. However, given the spate of conflicts between networks recently, one shouldn’t assume cross-posting will always be allowed.

As we argue in our report, we may be witnessing is the unravelling of a unitary, centralized social media landscape, dominated by Facebook, into a set of multipolar nodes. Facebook warded off the Instagram threat by buying the company, but it won’t always be possible for the company to neutralize threats with acquisitions.    

To access BI Intelligence’s full report on How Teens And Their Mobile-First Habits Threaten To Upend The Tech Industry, sign up for a free trial of BI Intelligence today. 

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