A Luxury British Shirt Maker Is Suing Victoria's Secret Over Its Teen Brand

Victoria's Secret swim collection

A luxury British shirt maker called Pink is suing Victoria’s Secret for infringement. 

London-based Thomas Pink filed the suit against the British arm of Victoria’s Secret in May, alleging that the name of the brand’s teen line is confusing to customers, Vogue reports. 

“Thomas Pink is determined to protect the considerable investment that has been made into building the world’s luxury leading shirt brand,” a spokesperson told Vogue. 

Now Victoria’s Secret is fighting back. Last week the lingerie brand filed a declaratory judgment suit in the U.S., seeking to to establish “the rights of the parties, allowing them to continue the peaceful coexistence that has been in place for many years,” according to Vogue.

The teen line has seen wild success in recent years, leading the brand to open standalone stores around the world. Victoria’s Secret just launched two standalone Pink stores in London. 

Victoria’s Secret hasn’t commented on the suit. 

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