Photo: David Li Photography
Marketing solutions company Cartera Commerce has announced a new partnership that will make it even easier for you to nab deals on your favourite purchases online and in-store.
Cartera, which works with thousands of businesses to push deals to frequent shoppers, is tapping the Internet pros at Billeo, Inc. to offer the service in real-time on the web.
Now, its 150 million customers can choose to be instantly alerted to deals on sites they’re browsing or on products they happen to be searching for online.
Billeo, which specialises in mobile finance apps, has brought 100,000 more companies to Cartera’s offerings, which include airlines, loyalty card programs, retailers and banks. (Take a walkthrough of the first app that lets you check your credit score for free.)
Unlike other businesses that use your credit card transaction history to pump deals to your bank account, this new service only pays attention to your online activity as you browse.
“Let’s say you’re looking to buy a TV and you Google ‘TV’,” explains Billeo CEO Murali Subbarao. “Based on that search for the product, we deliver the right offer at the right time.”
That offer could be something like a $3 reward for every $100 you spend on a new flat screen at Best Buy or another participating retailer.
You can cash in online right then and there or, for in-store only offers, the discount will be applied as soon as your swipe your card at the register.
That’s different from competing companies, such as Cardlytics, which feed savings from deals to consumers’ bank accounts once they’ve been redeemed. They also only deposit the savings once per month. (See the motives and myths behind transaction-driven marketing.)
“A lot of the (transaction-driven marketing) approaches out there depend on what you’ve done or purchased before and they’re trying to predict what you’re gonna do next,” Subbaro says. “Our approach is … the best indication of what (consumers) will buy is what they’re doing right now. So we’re able – in real time – to respond to your needs and then show you the offers.”
The transaction-driven marketing industry is relatively new and has kicked up its share of controversy from consumer privacy advocates. But Subbaro contends the service won’t be snooping around at any of your transaction history data.
To participate in Cartera/Billeo’s service, you have to first install a browser app from a participating bank, airline or loyalty program. Then, go about your business and wait for deals to come your way.