This Map Shows What Credit Cards Americans Use

Whether someone uses Visa, Mastercard, Discover or American Express varies by where they live. 

This map by payment processing company Litle & Co. shows what credit cards people use by region. The results are largely tied to where the companies are marketing, according to Litle & Co. These maps measure “direct-response spending,” or using a credit card after seeing an advertisement.

The darker the colouring , the more popular that specific card was in the area. The map in the middle shows where people purchased an item with a credit card after seeing an advertisement for it. 

American Express was most popular in New York and California, while people in the Midwest favoured Discover.

Check it out: 

payment preference

Photo: Litle & Co.

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